Enterprise Awareness Campaign

Capital City Partnership currently manages an Enterprise Awareness Campaign which aims to encourage and support people from disadvantaged communities to look at self employment as an option. The Campaign’s innovative approach is based around the recruitment of a local ‘Enterprise Guide’, who knows the local area intimately and to whom other local agencies relate extremely well, acting as an effective and trusted bridge between those local people in communities who might be interested in making their own way in business, and the range of agencies in the city providing mainstream business support services.

The guides offer one to one support to individuals who are thinking about self-employment, and who may not be comfortable accessing city centre mainstream business support. They offer support with business planning, training, accessing finance and marketing. Some clients may need only one or two sessions to sort out their ideas, before they move on to Scottish Enterprise’s Business Gateway, others may need more intensive and ongoing support.

The guides work closely with a wide range of agencies to offer individual packages of support to clients, and to help them access other resources in the city. They help find childcare, access to literacy and numeracy projects, or translation services, etc. The guides work closely with other business support agencies including Business Incubators, which offer ongoing training, support, business space and networking for local businesses.

For more information please contact Carena Brogan at
carenabrogan@capitalcitypartnership.org

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